Someone asked me not long ago what would be a really good strategy for building an MFA site.  Personally I have never liked them. I think they make the Internet a NOT-better place.  But I knew this was someone who wasn’t planning on launching thousands of lame sites so I indulged.

Me: What is your domain that you want to do adsense on?

Them: Oh, I don’t have one yet. I was wondering what domain I should go get.

Me: Ok, do you care what subject your site is on?

Them: No, not really. I mean as long as it’s not porn or illegal or something like that.

Me: Ok, I would start out by researching the value of the ads that your site will be placing.  You need your site to naturally rank for the keywords that your advertisers will be targeting.  Let’s do a quick search.  (searching…) Ok, here’s a good list.  Number 1 keyword: Mesothelioma.  Do you know what mesothelioma is?

Them: No idea.

Me: Mesothelioma is a cancer that is caused by asbestos.  There was a few big class action lawsuits a while back and basically if you come down with mesothelioma you can get a big chunk of this money.  Lawyers are dying to get in front of you if you have mesothelioma so they are paying big bucks to get that keyword.  See, look at this. Keyword number 3 “What is Mesothelioma” They’re spending $50 a click to get that keyword.  Now keep in mind, they are probably not paying for non-Google domain searches.  That means that your won’t be getting the $50 clicks on your site. But that’s still a pretty good indicator.

Them: So let’s say I want to have my site be about mesothelioma.

Me: Ok, so next thing you want is to see if you can get a domain with one of these keywords in the domain.  So let’s see what’s available… wow, look at that! whatismesothelioma.biz is available.  A .biz is no .com but still, that’s a pretty good domain.

Them: Ok register it right now before someone steals it.

Me: Oh you must have done this before on GoDaddy and come back the next day to get the domain that you wanted just to see that someone else had registered it hours after you had looked it up.

Them: Yeah. How did you know?

Me: I’ve heard that story many times.  That’s why I don’t use GoDaddy. (typing and clicking…)  Ok, so now it’s registered.  You have two choices at this point.  You can either develop your own unique content (which is better) or you can just put up a page with links and some easy copied mesothelioma stuff and not worry about it any more.

Them: I think I’ll develop my own content.  How do I do that?

Me: First, go research Mesothelioma.  Make a list of sites you want to link to.  Make your own notes and write some unique content about it.  I’ll setup a WordPress blog and you can just come add content when ever you want.

So the story doesn’t end there.  The site cleared the sandbox in less than 2 weeks.  It got its first real visitor about 3 weeks later.  And finally 2 months later it’s ranking for the keyword “What is Mesothelioma”.  Granted, it’s on page 31 but it’s still ranking.  With less than a total of 5 hours of work on it.  And it’s getting clicks.  It’s best click so far has been $2.94. That’s not too bad but you can’t make a living on it without traffic.  Now we’ll just see how much it really gets.

**Note: I also recommend going through the process of measuring potential traffic. We just didn’t happen to do it on this experement.

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